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4. Selling > 61. Allow Visitors to Search Through Your Listings

Allow Visitors to Search Through Your Listings

Put an HTML search form in your auction description to make it easier for your customers to find other items you’re selling.

People have short attention spans. This is never more clear than when you’re searching eBay and…wait, what was I talking about?

The “View seller’s other items” link that appears at the top of each of your listings allows customers to see other items you’re currently selling using standard eBay search pages. This means that people viewing your item can click the link and then search through your listings [Hack #18] on the next page, provided they remember how they got there in the first place.

Instead of taking the risk of losing your customers to some other page, you can include a search box, shown in Figure 4-20, in each of your listings to help keep your customers on track.


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