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4. Selling > 53. Prepare Your Listings with a Web Page Editor

Prepare Your Listings with a Web Page Editor

Use a standalone HTML editor or word processor to format your listing descriptions.

Sometimes, the only way to achieve a desired effect in a listing description is to hand-code the HTML [Hack #52] , or so they would lead to you believe.

If you’re a WYSIWYG purist (as opposed to an ASCII purist or a sushi purist), you may prefer to create your complex page layouts with a dedicated graphical web page editor, such as Mozilla Composer (free as part of Mozilla Suite, www.mozilla.org), HTML-Kit (free from www.chami.com/html-kit), or a full-blown commercial product like Dreamweaver (www.macromedia.com). Or, if you’re most comfortable using a good ol’ word processor (e.g., Word-perfect or Word), you can output to HTML as long as you’re using a recent release of the software.


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