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4. Selling > 52. Format the Description with HTML

Format the Description with HTML

Use HTML tags to turn a drab block of text into an interesting, attractive, and effective sales tool.

As a seller on eBay, you’re expected to wear a lot of hats: diplomat, market researcher, salesperson, and yes, even web designer. Since eBay auctions are web pages, your description area can be decorated with the same fonts, colors, images, links, and tables found on any other web site.

Tip

If you’re already familiar with HTML, you’ll probably want to skip this primer or perhaps just use it as a quick reference as the rest of the hacks in this chapter contain more meaty HTML code.

Now, if you’re using Internet Explorer, the Sell Your Item form [Hack #43] includes a rudimentary HTML editor (below the Standard tab on the Describe Your Item page), as shown in Figure 4-10. (You’ll see only an ordinary text box here if you’re using Mozilla or Firefox.)


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