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4. Selling > 50. Master Expectation Management

Master Expectation Management

A few carefully chosen words in your auction descriptions will help avoid unhappy buyers, returns, and negative feedback.

If you lend someone $20 and never see that person again, it was probably worth it.

Most sellers would agree that an eBay transaction can be considered successful if the bidder pays promptly, leaves positive feedback, and then disappears. Naturally, this happens when the bidder is happy. Unhappy bidders, on the other hand, have complaints, want refunds, leave nasty feedback, and, all told, make themselves a general pain in the neck.

When a bidder is displeased, it’s usually because of a failure by the seller that occurred long before the customer even placed a bid. It’s the seller’s job to describe the item so that the eventual buyer will be pleased with it, even if it means pointing out the item’s flaws.


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