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1. Diplomacy and Feedback > 3. Avoid Negative Feedback

Avoid Negative Feedback

Protect your feedback profile—and your reputation—from the proverbial slings and arrows of disgruntled eBayers.

In most cases, negative feedback is unnecessary. And I’m sure that if you just received negative feedback, you’ll agree in a heartbeat. But the reason that negative feedback is unnecessary is that it’s usually avoidable. Complaints are usually lodged for one of the following reasons:

A buyer’s expectations weren’t met.

A buyer will leave negative feedback for a seller if the item doesn’t arrive quickly, if the item isn’t in as good condition as promised, or if the seller isn’t responsive to emails.

All of these are avoidable: see “Master Expectation Management” [Hack #50] and “Damage Control Before and After You Ship” [Hack #88] for tips to effectively prevent customers from being disappointed, both before and after the sale.


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