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Chapter 7. Ads > Google AdSense - Pg. 335

CHAPTER 7 Ads Hacks 81-85 You've probably noticed Google's advertising--or perhaps you haven't. But it's there, on the periphery of every Google results page. Then again, no one can blame you for overlooking the ads, since they're small, text-only, and rather unobtrusive. Nonethe- less, they're effective. It turns out that hiding straightforward, content-like ads in plain sight is rather a relief in today's Web of flashy (and, indeed, flashing) in-your-face ad- vertising. Visitors have learned to tune out traditional billboard-like ads and hone in on textual content--and Google's AdWords. But simply grabbing eyeballs isn't quite enough. It's the click-through--clicking an ad