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II. Selling on eBay > 6. Honing Your Competitive Edge

Chapter 6. Honing Your Competitive Edge

Over a million new listings appear on eBay every single day. Almost any keyword you search for, from Abercrombie to Xbox, returns tens of thousands of auctions listed by thousands of sellers. With all that competition, why should somebody buy your faux-zebra-print slipcovers and not some other seller’s?

The answer: because you made your listing stand out from the crowd using the above-and-beyond strategies described in this chapter. (For the basic how-tos of selling, check out Chapter 5.)

Implementing the advice in this chapter can mean the difference between sluggish sales and bidding wars—between selling a couple of things and creating a profitable eBay business. Here you’ll find tips for creating more enticing listings, building your reputation, promoting your auctions, avoiding the con artists who sometimes try to take sellers for a ride, and more:


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