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8.6. Google's Ad Programs

If the picture that arises when you think of Internet advertising involves people in Armani suits pitchforking huge mounds of money into bank vaults, think again. Huge ad budgets are so 1999. Google's AdWords programs allow even small advertisers to do keyword-based advertising on Google's search results (or even on the keyword results of Google's partner sites, if they wish). In this section, Andrew Goodman chimes in to gives some tips on how to make the most of your Google Adwords program, and we provide a scraper that'll help you save AdWords on results pages if you're doing a little research.


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