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Chapter 8. The Webmaster Side of Google > The Equally Mysterious Algorithm

8.5. The Equally Mysterious Algorithm

If you thought Google was close-mouthed about how it determine's PageRank, it's an absolute oyster when it comes to the ranking algorithm, the way that Google determines the order of search results. The articles in this book can give you some ideas, but again it's conjecture and again it's constantly changing. Your best bet is to create a content-rich web site and update it often. Google appreciates good content.

Of course, getting listed in Google's index is not the only way to tell visitors about your site. You also have the option to advertise on Google.


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