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Creating the Content

After spending a good half-hour looking up keyword values, it was time to refill our coffees and talk about some other things. While Claude went to get our order, I asked Anita if she was still happy with her topic selection.

“Oh, sure,” she said. “I know that eating well and exercising isn't exciting. If I was doing it for the money, I'd be better off targeting one of the fad diets. Or something techie—Dad's topic seems to pay well.”


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