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Summary

So, there you have it. You've learned a great deal about search marketing and, in this chapter, you've learned how to keep learning. You've developed an eye for some of the key trends that might shape our business over the next few years, and you have a list of resources that will help you keep up with every change that comes along.

Search marketing is a fast-changing industry—that's part of what makes it exciting, fun, and a good opportunity for your business. As you embark on your search marketing career, stay attuned to the constant changes, and always use your judgment on how you should respond. In the end, your judgment will serve you better than any methodologies extracted from this book. We hope that, beyond any specific methods, we've taught you how to think about search marketing and that you'll think your way to the top. Good luck!


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