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Chapter 16. What's Next? > What's Next for You?

What's Next for You?

Get experience. Learn more. It's that simple. No one becomes a strong practitioner in any area with working at the craft. The craft of search marketing is no exception.

Get Experience

If you have begun executing your first campaign as you have read this book, you are already developing experience. As you have learned, it is critical that you measure everything you do so that you can see what's working and what's not. Using the techniques we have shown you, you can see how to do more of the “hits” and less of the “misses.”


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