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Chapter 16. What's Next? > What's Next for Search Marketing?

What's Next for Search Marketing?

Our crystal ball is as foggy as anyone else's, but we do see a number of trends that will play out over the next few years to change search marketing:

  • More content. Every year, more and more information is made available on the Web, yet much information remains trapped offline or otherwise inaccessible to search engines. How will this change?

  • More technology. Like any technology, search technology never stops improving. As software technology marches on, what are the implications for search marketers?

  • More personalized. Every searcher who enters the same query gets the same results, right? That is something that will probably change in the future, as search results are tailored based on the person and current situation. What will that mean to you, the search marketer?

  • More competition. The good news is that you are discovering search marketing, but the bad news is that everyone else is, too. How can you stay ahead of the increasing competition in search marketing?


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