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Chapter 9. Sell Your Search Marketing Pr... > Sell Your Proposal to Executives

Sell Your Proposal to Executives

To sell your executives on your search marketing proposal, you must think like an executive. To understand what executives are looking for, we explore the questions on their mind, and then show you how to close the deal at the end of your presentation.

Ten Questions Your Executive Might Ask

In a sense, there is nothing different about search marketing from any other proposal you would sell to an executive. With any proposal, your executive wants to understand what it's about and why we should do it. We have found that almost all executives are interested in the same information to make their decisions. Not every executive asks all of these questions, but you should be prepared to answer them, or, better yet, answer them in your presentation without waiting for them to be asked.


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