• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 9. Sell Your Search Marketing Pr... > Sell Your Proposal to the Extended S...

Sell Your Proposal to the Extended Search Team

No matter how much work your central search team does, every search marketing program relies on the extended search team to succeed. The extended team actually manages your Web site. The extended search team writes the page copy, codes the HTML, programs the applications, and chooses the URLs. The central search team knows what to do, but the extended search team must do it.

Who makes up the extended team? Business people (such as sales reps and marketers), writers who develop copy for your Web pages and for your advertisements, technologists (such as Webmasters and Web developers), and operations personnel who keep your Web site humming.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint