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Summary

Content is king, at least in the land of search engines. The quality and relevance of your content is the biggest factor in succeeding in search marketing—that is why optimizing your content is so important.

In this chapter, you learned what search engines are looking for and how you approach writing for them. This chapter covered the steps in a content-optimization process that stresses iteration—working the process over and over until you succeed. No one will optimize a page properly the first try. Failure is normal. What matters is how many times you will take another crack at it until your pages finally deliver the search marketing value you expected.


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