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Chapter 12. Optimize Your Content > The Philosophy of Writing for Search

The Philosophy of Writing for Search

You have read hundreds of pages about how your site can appeal to search engines, and why it is so important, but now we turn the tables on you. The best philosophy for writing for search is: Write for people first, not for search engines.

We know, we know—that's what you were doing before you picked up this book. In fact, you were writing for people first, last, and only. We are not telling you to go back to that extreme. But neither should you take a pendulum swing in the other direction. Do not write for search engines and forget about people.


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