• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Summary

As you saw in Chapter 5, every Web site has a goal—a purpose it was designed to fulfill. Most sites are designed to sell, to inform, to persuade, or some combination of all of them. In this chapter, we explored the various behavior models that apply to Web site visitors, and we showed how to measure what visitors do on your site.

We looked at several different versions of the Web Conversion Cycle model, each customized for a different Web site. We hope that you developed the appropriate model for your Web site, too. Throughout the rest of this book, we return to the Web Conversion Cycle concept at various points, identifying those passages with the icon shown here.



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint