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Count Your Traffic

We've spent a lot of time discussing how to measure your Web site's effectiveness at achieving conversions, and each time we do, we talk about visitors to the site. As you have seen, you cannot determine your conversion rate unless you know how many visitors are coming. But how do you count visitors? That is what this section explores.

Web metrics experts refer to visitors coming to your Web sites as traffic, and the way Web traffic is measured has changed a lot over the years. You need to understand the fundamentals of traffic measurement because it is a critical part of tracking your success.


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