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Chapter 7. Measure Your Search Marketing... > Target Your First Search Marketing C...

Target Your First Search Marketing Campaign

Before you dive into search metrics, you need to first choose a project to measure. To do so, you must decide the area of your site that you want to drive search traffic to. Which product sale? Which marketing program? A sign-up form? You have to pick something.

You might be saying to yourself, “How should I know where to start search marketing in my business?” Don't worry. It's not as hard as it sounds. And, you can always change your mind. As you read through this chapter, you might realize that you should have started search marketing somewhere else in your organization. If so, just retrace your steps and figure out the new campaign.


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