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Chapter 15. Make Search Marketing Operational > Set Up Your Central Search Team

Set Up Your Central Search Team

Your central search team drives your success in search marketing. The central search team will prevent the search crises you live with today by collaborating with the extended search team to maintain proper page tagging, avoid technology “downgrades,” head off ill-fated navigational designs, as well as dozens more.

Perhaps your organization already has a central search team, but most do not. In Chapter 8, “Define Your Search Marketing Strategy,” we discussed the mission it ought to have. Now let's see how to staff and develop your central team.


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