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Chapter 5. Identify Your Web Site's Goals > Information and Entertainment

Information and Entertainment

Informing people is a basic goal of any Web site, but some sites exist for that sole purpose. During the Web's “Content is King” phase in the late 1990s, many sites arose offering visitors just another form of media, much like TV or magazines. Some of these sites are adjuncts to offline media, such as CNN's Web site or Sports Illustrated's. These sites exist in part to increase market awareness of the mother ship, as discussed earlier. However, an information and entertainment site can also be an end in itself, existing only to provide information on a particular subject.

Your information and entertainment business might be based on a combination of ad revenue and premium subscriptions, for content that is not available to the general public. CBS MarketWatch is a good example of such a site, with business news available to everyone, but “premium products” that offer more exclusive analysis or investment management tools to subscribers. Many interactive game sites offer some free games, but offer multiplayer games by subscription only.


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