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Web Sales

Ringing the digital cash register is an easy goal to understand, and it is easy to measure success. If your site has a shopping cart and sells directly to visitors, Web sales is one of its goals. Amazon.com is probably the best-known example of a pure Web sales site, but many corporate Web sites sell something directly to visitors.

Saying that your goal is “Web sales,” however, is a broad goal. It helps to be more specific about exactly what kind of business you have, because different kinds of businesses need different search marketing strategies.


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