• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 4. How Searchers Work > The Searcher's Click

The Searcher's Click

Now that we understand why searchers enter the queries they do, we need to learn what they do with the search results. We already learned that searchers have different needs motivating their search queries, but now we will see that searchers share certain behaviors when dealing with search results.

Just because your site ranks at the top of the results does not mean that searchers will view your page. You need to give them a reason to click.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint