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Paid Placement

By now, you have gotten a taste for the difficulty of revamping your site to garner organic search traffic. Although it pays off handsomely, organic search success takes skill, effort, and time. Paid search seems far easier. Select a keyword, plunk down your credit card, and overnight you have the #1 search position! It can work that way—if you know what you are doing. Let's explore paid placement, the fast (and sometimes easier) method of paying your way to the top.

Paid placement is where the action is, generating nearly $3 billion of ad revenue for search engines just in the United States. Google makes 95 percent of its revenue from paid advertising.


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