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Directory Listings

Directory listings were the first of the paid vehicles within search and are commonly done at a site known as a directory—a site typically maintained by human editors who list Web sites by their subject. Figure 3-2 shows that someone looking for information can sometimes find things more easily by navigating directories than by searching. Searchers looking for “hospital whiteboard” might find nothing useful, but by following directory links find exactly what they are looking for.

Figure 3-2. Using directory listings. Sometimes people can find what they want using a directory when searching for the same thing would end in failure.



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