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Chapter 2. How Search Engines Work > Search Relationships

Search Relationships

Search engines compete with each other, but they also collaborate. Many search engines use technology from their competitors to present results. Understanding how each engine delivers its results helps you target the most effective search marketing efforts.

Search engines are deceptively simple in appearance. Visitors to search engines enter the words they are looking for and the search engine shows the results. But this outward simplicity masks a complex set of business relationships.


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