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Chapter 2. How Search Engines Work > Finding Web Pages for the Organic Index

Finding Web Pages for the Organic Index

Sounds easy, right? Searchers enter queries, and then the search engine looks up the search terms in its organic index, it ranks the best matches first, and then displays the results. But how did all those pages get into the index in the first place? That is what Figure 2-5 shows, and the rest of this chapter explains. This information is critical to you, the search marketer, because if your pages are not in the index, no searcher can ever find them.

Figure 2-5. How organic search engines index pages. Every search engine finds Web pages, analyzes their content, and builds a search index.



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