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Chapter 2. How Search Engines Work > Displaying Search Results

Displaying Search Results

After the search engine knows which pages match, and what rank order to show them in, it is time to display them on the search results page. Displaying the results is a lot simpler than some other parts of the process, but there are a few important things to pay attention to.

Each search engine has a different layout for its search results, but they are more similar than different, with each showing a mixture of organic and paid results. Most search engines distinguish organic and paid results through different visual treatments and different locations on the page, but some do not, integrating paid results with organic results in the list so as to make them indistinguishable. Figure 2-1, appearing earlier in this chapter, shows how Google displays its results.


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