• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 8. Define Your Search Marketing ... > Project Your Search Marketing Costs

Project Your Search Marketing Costs

Deciding your search marketing strategy is critical to formulating your program, especially when it comes to assessing your costs. You cannot win approval for a program when you have no idea how much you need to spend to carry it off.

To paint your cost picture, you need to go back to your strategy decisions. You need to keep your scope in mind—how broad is your program? A search marketing program that handles only a few areas of your site is not nearly as big as one that covers the whole site. Your program scope directly impacts your costs.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint