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Chapter 8. Define Your Search Marketing ... > Choose Your Search Marketing Approac...

Choose Your Search Marketing Approach

Now that you have analyzed the search marketing tasks to perform and made some preliminary decisions about who in your organization will perform them, it's time to decide exactly how to get started. Do you have the expertise on your team to do this? Or do you need to hire some outside help?

You might hear people talk about the choice between outsourcing search marketing and “doing it in-house,” but that is a false choice. Certain search marketing tasks, such as changing the content or doing proper redirects, are almost never done by outsiders—your extended team does them. You will always do some of the work in-house.


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