• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 8. Define Your Search Marketing ... > Divide the Search Marketing Work

Divide the Search Marketing Work

Successful search engine marketing requires highly specialized work. If you thumb through the remaining chapters in this book, you will see all sorts of arcane techniques important to your success. You can't rely on everyone learning search marketing on their own, however. You cannot rely on specialists being motivated to do search marketing. (Although it is true that some specialists will embrace search marketing without a larger program in place, most will not.) And no amount of evangelism on your part will prove sufficient by itself—you cannot execute an enterprise program based on the sheer force of your personality.

You need to organize. And when you organize, you will split into two groups:


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint