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Chapter 11. Choose Your Target Keywords > Your Keyword Planning Philosophy

Your Keyword Planning Philosophy

Goldilocks has a lot to teach us about keyword planning. When she tasted the porridge, she avoided the bowl that was too hot, and the one that was too cold, and settled on the one that was “just right.” So it is with keyword planning.

You will hear a lot of theories about keyword planning, so you will need to make up your own mind. You will often hear variations on one of these two approaches:


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