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Chapter 13. Attract Links to Your Site > Step-by-Step Link Building for Your Si...

Step-by-Step Link Building for Your Site

Building links is a slow process. If you commit yourself to keep at it, however, you will eventually succeed when competitors with less stick-to-itiveness falter along the way. Attracting quality links to your site is not easy, but you can do it if you carefully follow the right steps:

  • Make your site a link magnet. The best way to get links is to create a site so excellent that it draws links without them being requested. You can take specific actions to make your site attractive to linkers—we show them to you.

  • Perform a link audit. As with anything, you have to measure your success. You need to know where you stand before you can track your improvement.

  • Identify sources of links. Before requesting any site to link to yours, you have to explore all of your options and determine why each site will give you the link you want.

  • Negotiate your links. How do you request a link? What can you offer in return? Are there alternatives to just promising a reciprocal link in return? Why would the other site agree? Learn how to bargain for the links you need.


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