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Chapter 13. Attract Links to Your Site > Your Linking Philosophy

Your Linking Philosophy

What if all search engines got together and decided that links were no longer important? Suppose, in a blink, they all changed their ranking algorithms so that link popularity meant nothing to your page factors. Would that mean that you should not care about getting links to your site? Of course not!

Links are hugely important in and of themselves. The best links are always contextually relevant to the visitor. Those are the links you want—they drive qualified traffic to your site.


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