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Advertising

Given the expense of running a streaming media system, most commercial streaming media providers would like to realize some revenue from their streams. One way of doing this is via advertising. Streaming advertisements can be inserted before streams play, during stream playback, or after the requested stream has played. Banner ads can also be embedded in a Web page or streaming media presentation. For an effective advertising system, the ads must be rotated according to a set of rules. They must also be tracked so advertisers can be given a record of how many people actually saw their ads.

Digital Rights Management

Digital Rights Management (DRM) systems protect and manage the copyright of files. DRM systems provide this functionality by encrypting files and allowing playback only if the user has a valid license to do so. The terms of this license can be very flexible, offering free access, timed access, pay-per-view access, or any combinations thereof.


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