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Chapter 21. Internet Marketing > Syndication: Write Once, Read Anywhere

Syndication: Write Once, Read Anywhere

Some Net prophets claim that content will be king. I, for one, agree with them. For as many Web pages as there are on the Internet, very few worthwhile resources are available. Businesses are constantly struggling with ways to get visitors to return to their sites, but without good reason, most surfers won't come back. I've already covered how email publications take care of this problem, but how can you take this application to the next level? How can you acquire income without working any harder? It's not too good to be-true—it's syndication!

Pick up a newspaper. Chances are it's filled with syndicated features, editorials, and everybody's favorite—comics. These artists and writers don't spend their time writing the same things over and over again. Likewise, you don't have to compose the same content multiple times when you distribute via email. So why not give another content provider the right to run your stuff? Provided that you have style and substance worth reading on a regular basis, the benefits for other parties should be obvious: keeping their readers informed without having to hire a knowledgeable person to tackle the subject.


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