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Chapter 21. Internet Marketing > Click Here to Make Money

Click Here to Make Money

“Yeah, but the Internet was made to make money!” No, it wasn't. It was created for the electronic distribution of information. Financial geniuses and marketing wizards decided that it was the next frontier for commerce. Consequently, too many underinformed and inexperienced users are logging on to line their pockets with “easy” money. We're in the middle of an electronic gold rush, and disenchantment hangs heavy in the air. I keep seeing circular arguments: Make money by clicking here to make money by telling people to click here to make money by clicking here...and so on. There's no content, there's no purpose, and there's no way you want to get involved in that game.

You may choose to found your publication on the principle that advertising will never be accepted. This is admirable but not always realistic. Can you foresee how popular your mailings are going to be? And who knows how much it will eventually cost you to distribute? By keeping your subscriber base small, you will avoid most financial annoyances. But not every e-publisher wants to restrict growth in that fashion. It's possible to start doing a separate, sponsor-supported email publication, provided that you have the time, energy, and resources for it.


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