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Chapter 21. Internet Marketing > Low Cost, High Return

Low Cost, High Return

Few e-publishers have either access to a sizable budget or the desire to work with venture capitalists and/or loan officers. There's nothing wrong with either of these two situations, but there's no point in wasting money. Too many Internet start-ups ultimately regretted funneling thousands of dollars into campaigns when they could have easily achieved the same results without spending a dime. Sure, sometimes you'll need to spend money, but when a cheaper road exists, you should consider taking it, especially if you're publishing independently and don't have much liquid capital on hand. That's the beauty of the Internet—there are few barriers to entry.

Bonus

Once you have your Web site/email newsletter set up and ready to roll, you might as well create a free online store for your logo products. Don't have a logo? Make one first, then head over to cafepress.com (www.cafepress.com) to put it on t-shirts, mugs, Frisbees, and more. Set your own price beyond the base cost, market the products to your audience, and they'll take care of the rest for you. No inventory to count—no extra hassle. It's perfect if you have a club or organization that's looking to create goods without worry.



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