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Chapter 21. Internet Marketing > The Web Is Only Part of the Puzzle

The Web Is Only Part of the Puzzle

Before you start down the path of promotions, ask yourself a few very important questions. How many sites do you have stored in your browser's Favorites or Bookmarks folder? Of those, how many do you visit on a regular basis? Do you have a general number in your head? Okay, now what's the first thing you do when you sit down to use the Internet? There is no right or wrong answer to any of these questions, but if you're like most people, you have dozens of favorites but visit only a handful on a regular basis, and you check your email before doing anything else online. Keep this in mind.

The power of email publishing can enhance your existing Web presence. Sure, it's great to have a Web site—but if nobody knows about it, what good is it to continue?


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