• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 6. E-Commerce: How to Buy and Se... > Choose Your Sales Channel Strategy

Choose Your Sales Channel Strategy

The Web is unique in that it offers you multiple ways and multiple locations to sell your products. You can use this to your advantage if you understand the benefits of the different online sales formats and channels available to you.

Online Store Sites

Run an independent storefront within the context of a large marketplace, which attracts a critical mass of buyers shopping for both practical consumer goods and collectibles. Sell at a fixed price in volume.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint