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Summary

Because the Internet provides entrepreneurs and small businesses with unlimited access to customers and low barriers to entry, online selling has become a mainstream activity. We're entering an age where just about everyone has something to sell and now the means to sell it. For the occasional seller, eBay is a global flea market where literally one person's trash can become another person's treasure.

There is a new breed of small businesses emerging today. They exist solely because of the Internet and most likely have few physical assets—a computer, a digital camera, and perhaps some physical storage space. Yet they compete for buyer dollars with some of the biggest brands in the world—often from the comfort of a den or study. They live and die based on their online reputations. As an aggregated group, they generate billions of dollars in online sales each year.


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