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Chapter 6. E-Commerce: How to Buy and Se... > Advanced Steps: Maximizing Your Onli...

Advanced Steps: Maximizing Your Online Profits

Your Web site is up and running, and you're leveraging secondary sales channels, such as eBay. Sales are good, but you want to turn your online business up another notch. To succeed, you'll need to expand your activities and focus.

Direct Marketing

Once you capture a customer, don't let go. To encourage repeat business, collect customer data and market additional products and services to your buyers. Done correctly, you'll develop a loyal customer base.


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