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Chapter 6. E-Commerce: How to Buy and Se... > Merchandise Your Products Effectivel...

Merchandise Your Products Effectively

Just getting your product online isn't enough. You've also got to tell a compelling story and convince buyers that they should purchase your product. That means writing comprehensive, detailed descriptions of your products and displaying high-quality images to help your items sell. Good merchandising will help your buyers feel comfortable buying from you and not from your competition. Good merchandising includes taking quality photos and other sales enhancements.

Take Quality Photos

Invest in quality images of your products. Consider buying a good digital camera or even hiring professional commercial photographers to shoot your items. Many eBay sellers are starting to do this. The better your products look, the more they'll bring.


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