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Chapter 6. E-Commerce: How to Buy and Sell on the Internet

Chapter 6. E-Commerce: How to Buy and Sell on the Internet

It's hard to imagine now, but at one time, you really couldn't buy anything on the Web.

The Internet frenzy was a mad rush to build brands and acquire customers at any cost (enabled by the venture community's willingness to pay for it). It featured all the elements of a good gold rush story: fact and fiction, idealists and zealots, railroad barons and snake oil salesmen, and finally, winners and losers.


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