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Chapter 23. Content Management > The Origins of Content Management

The Origins of Content Management

The need to organize the mess became apparent. In response, a new category of product was born—content management. A proliferation of start-up companies (nearly 200 at one point) claimed the territory. Few accomplished their mission.

Most of the solutions were limited in scope. They focused on one small aspect of the problem. They aimed low instead of addressing the bigger challenge—to create content in parallel.


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