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Chapter 23. Content Management > An Imperfect Alliance

An Imperfect Alliance

This linking process wasn't seamless. It wasn't ideal. Marrying all kinds of content from HTML, Word files, PDFs, images, audio, and video all the way to executable code, the most complex form of content, was a potentially frustrating exercise. The sudden rush to combine sexy new content types into compelling Web sites slammed into cold reality. HTML pages didn't necessarily cooperate with PDF files.

There was room for improvement. Users had no concept of what was wrong. It was impossible to know what or where changes were needed. Tracking didn't exist. Content authors modified production Web servers directly or via FTP uploads. People were making changes with little concept of what they were doing. Accountability was questionable. It was a mess.


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