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Still Pictures and QuickTime Movies > Still Pictures and QuickTime Movies - Pg. 268

The Power of Editing Avoid cutting from one shot of somebody to a similar shot of the same person. Doing so creates a jump cut, a disturbing and seemingly unmotivated splice between shots of the same subject from the same angle. (Figure 3-3 shows a deliberate jump cut, used as a special effect.) Video editors sometimes have to swallow hard and perform jump cuts for the sake of compressing a long interview into a much shorter sound bite. Customer testimonials on TV commercials frequently illustrate this point. You'll see a woman saying, "Won- derglove changed ... [cut] our lives, it really did ... [cut] My husband used to be a drunk and a slob ... [cut] but now we have Wonderglove." (Inevitably, a fast cross dissolve is applied to the cuts in a futile attempt to make them less noticeable.) As you can probably attest if you've ever seen such an ad, however, that kind of edit- ing is rarely convincing. As you watch it, you can't help wondering exactly what was cut out and why. (The editors of 60 Minutes and other documentary-style shows edit the comments of their interview subjects just as heavily, but conceal it much better by cutting away to reaction shots--of the interviewer, for example--between edited shots.) Popular Editing Techniques