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5. Audio > Fool Your Audience’s Perception

Fool Your Audience’s Perception

What you hear isn’t always what you see.

Producing and editing a video project involves working with both audio and video. Most people know they can use audio to smooth over cuts [Hack #46] and cover other problems [Hacks #55 and #56]. But you can also use the combination of audio and video to trick your viewers into seeing one thing, but hearing another.

The McGurk effect is an excellent demonstration of this fact.

Tip

For more information on the McGurk effect, and other visual tricks, check out Mind Hacks (O’Reilly) by Tom Stafford and Matt Webb. You can also search online for “McGurk effect” to find out more of the scientific reasons behind it, as well as view some demonstration videos.


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