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Chapter Eight. Preproduction > Eating the Elephant

Eating the Elephant

An old adage goes, “How do you eat an elephant? One bite at a time.”

In preproduction, you share the same challenges that face project managers the world over, whether they're planning missions to Mars or developing recipes for a new fast-food product. Perhaps it's not as creative as writing a script or drawing a storyboard, but preproduction planning is the only way you'll ever get to make your video happen.


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